Maplytics API allows users to retrieve geographical data from Maplytics maps to use it outside of CRM. If a user needs to show CRM data based on a Proximity search or from a specific region etc. on a portal or website, they can use Maplytics API to do the same. Maplytics API will be used to make API request to give the response as per user input like proximity, region etc. For example, if a user has a website that provides training for driving and they want to allow the visitors to find trainers nearby their location. If the trainers are stored in Dynamics CRM, then Maplytics API can be used to show the results of Maplytics Proximity search i.e., the trainers around a specified location on the website while a visitor searches for it.